MINA+ takes retail and consumer brands into the Middle East & North Africa, and helps them grow once they’re here. We combine real local knowledge, AI‑driven analysis and in‑store craft, and our founder has done it before.
See the track recordBefore MINA+, our founder helped put three international brands in front of MENA shoppers. The sales speak for themselves.
In-store sales in the first year. The founder was a leading member of the ideation committee behind the brand’s GCC entry.
Sales delivered within ten months of launch.
Sales in a single MENA market within one year (2025–26).
Figures reflect the founder’s previous roles before MINA+. Brand names are withheld for confidentiality.
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A four-step path from first question to a store that pays back, run by one team.
AI market scan, category sizing, competitor mapping and bilingual social listening.
Weeks 1–3Proposition, pricing, partner and franchise fit, city sequencing and location strategy.
Weeks 3–6Store concept, VM, opening events, PR and creator seeding for day-one footfall.
LaunchAlways-on campaigns, the seasonal calendar, performance media and roll-out to new markets.
OngoingFrom the Gulf to North Africa, we plan city by city, because that is how shoppers actually live.
Tell us about your brand, your category and the markets you’re considering. We’ll come back with a first view of the opportunity.
Start the conversationFrom the first market scan to the hundredth store opening, every discipline you need to enter and grow in MENA, under one roof and one plan.
Local knowledge put to work: which city first, which mall, which partner, what price point, and why.
Faster answers and sharper bets, using AI-assisted research, bilingual listening and live dashboards.
The human side. Physical spaces and launch moments that turn footfall into sales and social content.
Creative that respects the region and speaks its dialects, timed to the moments that matter.
The part that proves it worked. We report on sales, run it with discipline and scale it into new markets.
Whether you’re weighing up the region or already trading here, there’s a way in.
A clear go / no-go and a market-entry blueprint before you commit capital.
End-to-end from proposition to opening day and the first seasonal campaign.
Always-on marketing and insight for brands already trading in the region.
Three international brands brought to MENA shoppers, each with results measured in sales, not impressions.
The founder was a leading member of the ideation committee that shaped the brand’s entry into the GCC. The work covered how the brand would show up, where it would open and what would make shoppers queue on day one.
A launch built around regional beauty rituals, creator-led discovery and in-store experiences that turned trial into repeat purchase.
Depth over breadth. One market, worked hard, with community, culture and a store estate built around how people there actually move.
Results achieved in the founder’s previous roles before MINA+. Brand names are withheld for confidentiality.
A retail and consumer marketer who has helped bring major international brands to MENA shoppers, and measured the results in sales.
Before founding MINA+, she was a leading member of the ideation committee behind a European fast-fashion brand’s entry into the GCC, a launch that drove $71M of in-store sales in its first year. She has since helped deliver $30M for a US beauty brand in ten months and $31M for a US athleisure brand in a single MENA country in one year.
MINA+ is built on what she learned along the way. The brands that win here pair rigorous data with real respect for local culture, and they still invest in the magic of a great store.
Leading member of the ideation committee for a European fast-fashion brand’s GCC entry.
Launch and growth of a US beauty brand across the region.
A US athleisure brand’s results in a single MENA market within a year.
A MENA growth agency for retail and consumer brands.
Local knowledge can’t be downloaded. We walk the malls.
AI does the heavy lifting so people can make the calls.
Every campaign is made for the market, not translated for it.
If it doesn’t move product, it doesn’t count.
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